Faculty of Management, Department of Management

Motto: A manifesto is partial, not balanced. A manifesto is normative, not analytic. A manifesto moves in declarations, not arguments. A manifesto wants to affect change here and now, not describe eternal truths. A manifesto is as much a formal performance of its own program as a description thereof. A manifesto, in short, is a rhetorical intervention that expresses an aesthetic/political vision through form and content in order to shape the present. (Caws 2001)
Instructions for readers: As the motto implies, the piece you are about to read does not represent an academic analysis of the youth-public-political interplay based on a scrupulously balanced argumentation. Neither it is an exhaustive review of the state of the art. Some of you may find its rather eclectic prelude confusing, some of you disturbing or, reversely, inspiring. Either way, you should feel something. That is where the form meets the content and shapes your reading experience towards the author's vision. If you feel confused, disturbed, you read the manifesto in a right way, for contemporary urban space is an eclectic, confused and multivocal mash-up. Reading the text in the form of manifesto, the reader is being led towards the immersive, authentic experience. In this sense reading the text is like walking the streets. This manifesto is indeed a rhetorical intervention, partial and normative declaration. It is the performative confession of author's deepest fears and beliefs emerging from her prior long-time, exhaustive and balanced analytical endeavour. The purpose of this manifesto is to intervene, provoke, inspire, and resonate. It outlines the view of an urban space as a hybrid interface, where the youth, the public and the political can meet, interact and thrive. It is not a manual. It is not a scientific analysis. It is a sketch.

Emergent mobile technologies are dramatically and rapidly changing not only the way we consume but also the way we live. In theory, it is becoming harder and harder to keep pace with the changes already embodied in practice. First, this paper aims to reduce the gap between theory and practice by introducing online/offline hybridity both as a new kind of hybridity and a universal contemporary human condition. Second, it presents the concept of hybrid space as a new frame of reference, as an overarching conception of our everyday. Third, it proposes the necessary micro-level updates regarding consumer self and consumption due to these changes in perspective. Fourth, it concludes by introducing privatescapes as a new global flow of shared private content with a significant impact on consumer behaviour.

Higher education is dynamic global industry with highly competitive and developed market. Universities strive to communicate their international programs to impress prospective students interested in studying abroad. International education is provided in local environment and influenced by local culture and characteristics, however it might be perceived as a global product satisfying needs of students worldwide, attaining consistent positioning and referring to similar values on all markets. This study addresses a question, whether there is a difference between communicated characteristics of international programs among universities from various cultures. Websites of seventy universities coming from different GLOBE cultural clusters are analyzed through data-mining methods. The analysis suggests that marketing communications to international students do not stand on cultural grounds as there are only marginal differences between international program communications across the world. The major difference in the group of prime international higher education providers was found between the GLOBE Anglo universities and the rest of the world.

The paper focuses on the analysis of income and expenditure of Czech households with regard to their indebtedness. The main goal is capturing the global differences between indebting and money saving households. Attention is also given to the nature of the distribution of income and expenditures and changes in the structure of household expenditure that occurred in the period 2002-2007. The paper has been created with the support of the grant project of the Grant Agency of the Czech Republic 402/09/0515 "Analysis and Modelling of Financial Power of Czech and Slovak Households”.

The goal of this paper is to describe, on the basis of national accounts, the situation on the financial market and its influence on indebtedness of households in the Czech Republic and to analyze determinants that affect it. This global view of indebtedness of Czech households will be accompanied by an estimate of their subjective perception of ability to pay debts.

ABSTRAKT Předložený článek si klade za cíl popsat na základě údajů z národních účtů situaci na finančním trhu a její vliv na zadluženost domácností v České republice, analyzovat determinanty, které ji ovlivňují, a provést komparaci situace s dalšími zeměmi. Tento globální pohled na zadluženost českých domácností bude doplněn odhadem jejich subjektivního vnímání schopnosti splácet dluhy.

This paper deals with set of problem related to benefits of tourism policy. It pays special attention to an assessment of anticipated benefits of the strategic measures devoted to tourism development from the point of view of destination stakeholders. Its aim is to identify such measures which have the greatest anticipated economic and non-economic impacts on stakeholders’ activities in particular tourism destination. To be able to fulfill this aim the paper uses a combination of Analytic Hierarchy Process (AHP) and Metfessel allocation method. The representatives of key stakeholder groups provided the researchers with information about an importance of direct and indirect economic and non-economic benefits by the means of Saaty’s pairwise comparison. After that, they evaluated by Metfessel allocation method five groups of the strategic measures from a city development plan on the basis of their contribution to previously mentioned benefits. Based on this information the researchers were able to sort the measures with respect to stakeholders’ preferences. In such a way they offered a recipe for local destination management organization for realization of such tourism policy which will be consistent with stakeholders’ point of view, and simultaneously which will have significant positive impact on their activities and tourism development in the destination.

A B S T R A C T Recognizing the role stakeholders have in the tourism development process, this paper focuses on assessing tourism impacts related to the tourism policy priorities from the point of view of destination stakeholders in three well-known tourism destinations in the South Bohemian Region in the Czech Republic. Its aim is to analyze stake-holder perception of tourism impacts and identify such priorities which have the greatest anticipated impacts on developing a given destination. The research is based on a mix of qualitative research approach and innovative application of the Analytic Hierarchy Process (AHP). The representatives of three stakeholder groups provide the researchers with information about the importance of economic and non-economic tourism impacts and contributions of tourism policy's strategic priorities to four categories of tourism impacts. Based on comprehensive data analysis, the researchers construct a three-level hierarchical structure mapping the importance of various tourism impacts, then sorting the priorities with respect to stakeholder preferences, and finally identifying a gap between the actual and preferred orientations of tourism policy. In such a way, the paper offers a comprehensive recipe for local governments which can be instrumental in realizing tourism policy while being able to promote the most important impacts of tourism on destination's development from the point of view of destination stakeholders.

This article analyzes how mass media proliferation influenced and changed advertising market in Czech Republic in 2010–2016. The analysis builds on a dataset containing a full monitoring data in Czech Republic in the selected years. The results indicate that various media types deal with the proliferation in a different way. The TV market experienced a short-term demand drop among the growing number of new TV channels. However in the longterm, the number of ads more than doubled compared to the available advertising space, while the cost of advertising space reduced. On the radio market, the advertising space remained unchanged. Still, the number of advertising space rose proportionally with the advertising expenditures by 25 per cent. The price of advertising space fluctuated and therefore no conclusion about the influence of the proliferation on the radio market can be formulated. Print market experienced a huge increase in the number of published titles, together with a significant drop in demand for the advertising space. The publishers tried to compensate the drop in demand by increasing the price of the advertising space. However this has only led to a further outflow of the advertisers. The proliferation was – esp. for the advertisers – a positive phenomenon, which allowed higher accessibility of the advertising market in mass media. The proliferation has also narrowed the gap between media companies on the market.